What's the deal with twitter?

I can't tell you how many times over the last few months  I've had a conversation about twitter that doesn't end up with an, "I don't get it" "What can you really say in 140 characters" and "I don't care if so and so is shopping for milk". Funny thing for me, I intuitively got it and find it an invaluable professional tool that is very rich in content.  So to get the "deal", check out Adam Cohen's blog;  a simple 7 step list that shows the value of twitter in 2 minutes or less.  Try it! As for where I personally go to find the best links to follow, check out tweetmeme and Mrtweet. Once your in the groove, here are 10 ways to keep your followers. Happy tweeting!

Using the world around us

It's more and more difficult today to get through the clutter, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry.  Besides that, stumbling upon a great guerrilla campaign leaves the viewer with a great ah-hah moment and a sense of muse having interacted first hand with a brand.  Take a look at some of the recent, most effective and ingeniously simple guerrilla marketing campaigns. Now just for the fun of it, wouldn't it be a blast to put that ceiling image of people looking down a hole in a public restroom.

Jet Blue-seat monster

Fabulously funny little animation with no words at all, clearly demonstrate the tortures of traveling and jet blue's promise to change it. 

One more thing to brand—your twitter page

I thought twitter was all content; snappy, clever and valuable in 140 characters. Who thought you'd need a design guru and visual brand guidelines for tweeting. Until I found this site. Great inspirations for twitter backgrounds. So much to brand, so little time. I'll let you know when I got mine in the zone.

"Life is for Sharing" from T-Mobile

On the 30th of April, tens of thousands of people descended on Trafalgar Square in London to share a moment in Karaoke history. The packed sing-a-long event was T-Mobile's second "Life is for Sharing" event following on from a hugely successful T-Mobile Dance, held in Liverpool Street Station in January. (I like the sing along better as it seems more authentic)

Not only is this spot-on, fabulous branding, but imagine what a feel good day it was for so many people.  So come on T-Mobile, bring this bright spot to Grand Central. If you don't, maybe someone else will. In either case, I'll be there with my microphone and lousy singing voice.

Real fun with flash

Kudos to the creatives and techies who put this one together. It's a hoot. Now go on, give 'em a kiss. It only makes it more fun.

Going Viral

Three Secrets to Make a Message Go Viral Combine relevance, emotion and a good idea, and you're on your way.