It's more and more difficult today to get through the clutter, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry. Besides that, stumbling upon a great guerrilla campaign leaves the viewer with a great ah-hah moment and a sense of muse having interacted first hand with a brand. Take a look at some of the recent, most effective and ingeniously simple guerrilla marketing campaigns. Now just for the fun of it, wouldn't it be a blast to put that ceiling image of people looking down a hole in a public restroom.
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