Bruno's outrageous MTV stunt, that seemed to have become viral within a hour, prompted me to start following him via his social media network. I did this for my own amusement but professionally I was curious in how this branding comic genius was going to role out his product, BRUNO, the documentary. In between watching hilarious posting on my Facebook about his little black baby OJ being a fabulous accessory and watching vorld premieres on you tube, I was scouring the web looking for great case studies in social media for a client presentation.
The more I looked, the more I realized, following in Obama's footsteps Bruno was one of top case studies in rolling out a brand via social media. Each premiere opening was carefully choreographed to be fresh, new and outrageous, feeding his followers with comic content that was well worth sharing. His consistent postings on facebook and "tvitter" have never broken character and actually provided great content you'd like to share with your friends. (He just posted an iphone app I'm downloading now!). His great offline co-branding with GQ was another great stroke of marketing genius. Do a search in google and you'll get well over 30 sites and blogs posting the article and photos. And talking about photos, the publicity shot with OJ, is just too funny. Top it all off with a little PR, 10 reason's why you should see Bruno, by Bruno, on Dave Letterman. The next time your looking for a great case study in social media marketing, put Bruno on that list.
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