Thursday, May 21, 2009

Using the world around us

It's more and more difficult today to get through the clutter, and marketing saturation only grows with every year. It’s for that reason that guerrilla ad-campaigns are becoming so prevalent in the industry.  Besides that, stumbling upon a great guerrilla campaign leaves the viewer with a great ah-hah moment and a sense of muse having interacted first hand with a brand.  Take a look at some of the recent, most effective and ingeniously simple guerrilla marketing campaigns. Now just for the fun of it, wouldn't it be a blast to put that ceiling image of people looking down a hole in a public restroom.

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